This page does a great job, especially at suggesting that reading on Gemini brings a different experience, a different mindset than one may find by merely reading blogs.
We generally brand the Fediverse as an ethical social media but I'd argue that it should be the opposite: Twitter, Instagram users are changed into breaking other users' consent, while we try to respect it on the Fediverse. We could pitch it as "social media, but with consent (hopefully) baked in" (e.g. contents warnings).
It could be improved by disrupting infinite scrolling, or even scrolling (i.e., Emacs-style paging), but things are improving… slowly, as always.
A Geminaut may argue that micropubnixes, i.e. pubnixes providing Gemini pages and emails, would be social media with consent baked in…