I haven’t read Goffman yet, but I feel like the deprecation of cognitive resources – URLs, explicit (on Twitter) or implicit (and punitive) post shortening on Facebook, e.g. text in stories being smaller and less "shareable" as it becomes longer, the Facebook pages composer loading more and more the tab as the text goes longer, until it crashes – is directly related to Facebook groups, and Twitter clusters, turning into total institutions.Deprived of cognitive resources, all that remains to agonistic politics clusters on Twitter is a sort of rage that turns into a desperate attempt to oppress either minorities (which works) or oppressors (which doesn’t work, as "reversed oppression" can’t exist). An example of that is the appropriation on these capitalistic crowd media of the expression "men are trash", which seems to only shock men as being disabled, or abused (at home, at school, etc.), or people of color in a racist school system, or questioning their gender and maybe being actually women or non-binary, but re-assigned by this expression to their gender assignation whenever they feel mediocre. I see members of a specific "red" Facebook memes group spending a lot more of energy into shaming other fractions (trotskyists, anarchists, members of such political party or such union) than into sharing cognitive resources or being funny about oppressors.