Sorry it’s me again, but has anyone thought about reading Boltanski and Thevenot, "De la justification"? It seems that what Bonfire is trying to organize (similarly to Google organizing mere information) is, at least in part, the "beings" they describe and that belong to the "worlds" that people refer to to justify their actions.

According to these authors, people use everyday items to justify what they’re doing according to e.g. whether they’re efficient, whether something could be sold on the market, their reputations, the fitness of something for civic participation, etc.

(I’ve read Dodier’s "Agir dans plusieurs mondes", which summarizes it)