# content
My sense is that commercial social networks have a high interest in providing minimal context. Minimal context increases engagement because users cannot figure out what has already been said in a discussion. Discussions most of the time look as if everything is still very "open" even if hundreds of messages already exist. The most "successful" posts on commercial social media work best without requiring any context. Such posts can be easily algorithmically processed, and presented to users at any time in any other context. Even the slightest improvement in that era would make bonfire stand out. The current nested thread view is already a great contribution.

# source.content
My sense is that commercial social networks have a high interest in providing minimal context. Minimal context increases engagement because users cannot figure out what has already been said in a discussion. Discussions most of the time look as if everything is still very "open" even if hundreds of messages already exist. The most "successful" posts on commercial social media work best without requiring any context. Such posts can be easily algorithmically processed, and presented to users at any time in any other context. Even the slightest improvement in that era would make bonfire stand out. The current nested thread view is already a great contribution.